HomeProductivity5 Best SEO Tools For Beginners - A Comprehensive review

5 Best SEO Tools For Beginners – A Comprehensive review


In the digital marketing landscape, Search Engine Optimization (SEO) forms a cornerstone strategy. It is essential for anyone looking to increase their online visibility.

SEO can seem daunting for beginners. Its complexity with data and the constantly changing search engine algorithms are challenging. But, leveraging the right tools can significantly simplify this process.

For beginners, the key is to start with a clear understanding of SEO fundamentals. What it is and its different types (on-page, off-page, and technical SEO). You get to know why it’s critical for online visibility and credibility.

In this post, we will explore why SEO tools are a necessity for online presence. I’ll also guide you in choosing the right SEO tool. The market is flooded with many options, each with its unique features and benefits.

I will introduce the five best SEO tools for beginners:

Each of these tools caters to different aspects of SEO. They can set the foundation for a robust SEO strategy for beginners.

SEO for Beginners – A Summary

Search Engine Optimization, or SEO, is a fundamental digital marketing strategy. It is focused on enhancing a website’s visibility in search engine results. At its core, SEO involves optimizing various elements of your website. These optimizations are aimed at search engines like Google. The search engines should easily understand and rank your site higher.

This process is pivotal in attracting organic (non-paid) traffic to your website. SEO encompasses a variety of techniques and practices. They can broadly be categorized into three main types:

  1. On-Page SEO: This type of SEO focuses on the content that exists on the webpage itself. It involves optimizing the content to ensure two aspects. It should be search-engine friendly and valuable to the audience. This optimization includes using the right keywords, creating high-quality and relevant content. You may further optimize meta tags and images.
  2. Off-Page SEO: These are actions taken outside of your website to impact your search rankings. Building backlinks, which are links from other websites to your site, is one of them. These backlinks act as endorsements. It is a signal to search engines that others vouch for your content.
  3. Technical SEO: Technical SEO is concerned with the non-content elements of your website. It includes strategies to improve a site’s backend structure and foundation. These strategies involve enhancing site speed, mobile-friendliness, and indexing. This type of SEO ensures that your site is easy to crawl for search engines and offers a good user experience.

Various roles within an organization are involved in implementing and managing SEO strategies. These include digital marketers, content creators, web developers, and SEO specialists or analysts. Together, all these roles contribute to the goal of meeting the SEO objectives.

Why Do You Need SEO Tools?

SEO tools act as the compass. They guide SEO beginners through the complex and changing world of search engine optimization. The best tools provide invaluable insights and data-driven guidance on SEO. They can significantly enhance the effectiveness of your SEO efforts.

By using SEO tools, you can do a multitude of tasks that are pivotal for your website’s success. You can do the following with ease:

  1. Keyword Research and Analysis: SEO tools help identify the most relevant and effective keywords for your content. It ensures you target phrases / keywords that your audience is searching for.
  2. Website Audits: They provide comprehensive audits of your website. It highlights areas of improvement in technical SEO, on-page optimization, and off-page factors.
  3. Competitor Analysis: You understand that your competition is crucial. SEO tools allow you to analyze your competitors’ strategies. You can then identify opportunities to improve and do better.
  4. Tracking Rankings: They help track your website’s rankings for specific keywords. They give you a clear picture of where you stand in search engine result pages (SERPs).
  5. Link Building: SEO tools assist in identifying opportunities for link building. This is vital for off-page SEO.
  6. Performance Metrics: These tools offer detailed analytics and performance metrics. It enables you to measure the success of your SEO strategies. You can then make data-driven decisions.

Thus, SEO tools are indispensable for effective search engine optimization. They ensure your SEO efforts are successful and efficient.

SEO Complexity 1
Why do you need SEO Tools?

How Do You Choose the Right SEO Tool?

Selecting the right SEO tool is a critical decision. This selection is important for beginners in the field of digital marketing. The right tool can streamline your SEO efforts and be less time-consuming.

Here are vital factors that beginners should consider while choosing an SEO tool:

  1. User-Friendly Interface: As a beginner, choosing a tool with an easy-to-navigate interface is essential. This choice ensures you can use it effectively without a steep learning curve.
  2. Features and Functionality: Identify the most essential features for your SEO needs. This feature could include keyword research, competitor analysis, rank tracking, or site audits. Ensure the tool you select excels in these areas.
  3. Accuracy of Data: The reliability of the data provided by the SEO tool is important. Look for that one tool known for their data accuracy to base your SEO strategies.
  4. Integration Capabilities: Consider whether the tool can integrate with other platforms you use. They could be Google Analytics, social media platforms, or content management systems. Integration facilitates a great approach to SEO.
  5. Budget and Pricing: SEO tools come with varying price points. Starting with cost-effective solutions or those offering a free trial is wise. You can test their effectiveness without a significant initial investment.
  6. Customer Support and Resources: Good customer support and educational resources are invaluable for beginners. These can help you navigate the complexities of SEO and the tool itself.
  7. Scalability: Choose a tool that can grow with you and your business. As your SEO needs become sophisticated, you should be able to grow with the same tool.
  8. Reviews and Recommendations: Consider reviews and recommendations from other users, especially other beginners. First-hand experiences can provide insights into the tool’s performance and suitability.

See my related article explaining SEO for beginners in detail.

Best SEO Tools For A Beginner: An Overview

The SEO world can be overwhelming for beginners, with myriad tools available. Each tool promises to be the key to SEO success. To simplify this, I have handpicked five SEO tools that stand out. They are user-friendly, effective, and have budget-friendly plans.

Each of these tools offers a ‘free forever’ plan. That makes them appealing for those just starting or operating on a tight budget.

These tools are selected based on my extensive experience working with them. I have a good understanding of what beginners need to kickstart their SEO journey.

They offer a range of features that are essential for beginners. It allows you to tackle most of your SEO tasks successfully.

In the upcoming sections, I will dive into each of these five recommended SEO tools when you are starting out:

  1. Google Analytics & Google Search Console: These tools are fundamental for anyone serious about SEO. It offers deep insights into your website’s performance and search traffic.
  2. SE Ranking: A versatile tool that provides comprehensive SEO analysis and keyword tracking capabilities.
  3. Rank Math or Yoast SEO – WordPress Plugins: Essential for WordPress users, these plugins simplify on-page SEO tasks.
  4. Mangools: A user-friendly suite of tools that covers everything you need in SEO.
  5. Ubersuggest: A great tool known for its easy interface and robust keyword research features.

Each tool has its unique strengths and functionalities. They cater to different aspects of SEO. These tools provide a solid foundation for beginners to build their SEO expertise.

All the SEO tools discussed in this article are online Cloud products. If you would like to consider one that works offline with software on your desktop, check out SEO Powersuite.

1. Google Analytics & Google Search Console: A Dual Force in SEO

Google Analytics and Google Search Console are two of the most powerful tools. Google provides both tools and carries high credibility. Both offer deep insights into your website’s performance.

Despite being distinct tools, they complement each other very well. They provide a comprehensive view of your site’s search traffic and user behaviour.

Google Analytics

  1. User Behaviour Insights: Google Analytics provides insights into how users interact with your website. It tracks metrics like page views, session duration, and bounce rates. You can understand which content resonates with your audience.
  2. Traffic Sources: Understanding where your traffic comes from is crucial. Google Analytics breaks down your traffic sources into categories. These include organic search, paid search, social, and direct.
  3. Conversion Tracking: Setting up goals allows you to track conversions. You can then measure the effectiveness of your SEO efforts. You can track a form submission, product purchase, or any other action.
Google Analytics
Google Analytics

Google Search Console

  1. Search Performance Analysis: The tool reports how your site performs in Google Search results. It shows which queries / keyword bring users to your site. You can know the average search rankings and click-through rates.
  2. Indexing Status: Understanding how Google views your pages is crucial. This tool provides insights into which pages have been indexed by Google. You get alerted on indexing issues. It allows you to submit sitemaps for more efficient crawling.
  3. Mobile Usability: This feature highlights issues that might affect your site’s performance on mobile devices. It ensures you don’t miss out on a significant segment of users.
Google Search Console
Google Search Console


Both Google Analytics and Google Search Console are available for free. This free availability makes them an indispensable tool for a newbie. You get a wealth of insights and data without any financial investment.

2. SE Ranking: A Comprehensive SEO Toolkit

SE Ranking stands out as a versatile and comprehensive SEO tool. It is well-suited for beginners who need an all-in-one solution.

SE Ranking offers a range of features that address various aspects of SEO. You can know all the details from keyword research to site auditing.

SE Ranking
SE Ranking

Here are five essential features of one of the best SEO tool:

  1. Keyword Rank Tracking:  SE Ranking accurately tracks your website’s rankings for specific keywords. You can choose the keywords tracking across different search engines and geographic locations.
  2. Website Audit: The tool conducts a thorough audit of your website. You can identify SEO issues like broken links, missing tags, and slow-loading pages. This feature is crucial for improving your website’s overall SEO health.
  3. Competitor Analysis: Understanding your competition is vital in SEO. SE Ranking offers in-depth competitor analysis. You can know your competitors’ top keyword, backlinks, and strategies.
  4. On-Page SEO Checker: This feature analyzes individual pages on your website. You get recommendations for optimization based on SEO best practices.
  5. Backlink Monitoring and Analysis: SE Ranking tracks your backlink profile. You get insights into the quality and quantity of backlinks.


SE Ranking offers a generous free plan, making it an attractive option for beginners in SEO. The free plan includes access to essential features. Users get a feel for the tool’s capabilities without any upfront investment.

As your SEO needs grow, you can upgrade to one of their paid plans. They offer more advanced features and greater capacity.

Here are details of their pricing plans.

SE Ranking Pricing
SE Ranking Pricing

3. Rank Math and Yoast SEO: Essential WordPress Plugins

For WordPress users, Rank Math and Yoast SEO are two plugins that stand out for their ease of use. They also have robust feature sets. These make them ideal for beginners in SEO. Both plugins offer a range of features, but each has unique strengths.

Rank Math

  1. User-Friendly Setup Wizard: Rank Math comes with an intuitive setup wizard. It guides you through the process of optimizing your WordPress site for SEO. This feature makes it ideal for beginners.
  2. Advanced SEO Analysis Tool: This feature provides a detailed analysis of your website’s SEO. You get actionable insights and recommendations to improve your rankings.
  3. Rich Snippet Support: Rank Math supports a wide range of Schema markups. They enhance your content’s appearance in search results.
Rank Math SEO
Rank Math SEO

Yoast SEO

  1. SEO Content Analysis: Yoast SEO is renowned for its content analysis feature. It provides real-time feedback on your content’s SEO and readability. You can optimize content for both search engines and users.
  2. XML Sitemaps: This feature automatically generates XML sitemaps. It enables search engines to crawl and index your site’s content.
  3. Breadcrumbs Control: Yoast SEO offers easy control over your site’s breadcrumbs. It enhances user navigation and contributes to better site structure for SEO.
Yoast SEO
Yoast SEO


Both Rank Math and Yoast SEO offer free forever plans. These plans include many of their most valuable features. These free versions are enough for many beginners to optimize their WordPress sites.

Both plugins offer premium versions with more advanced features as your needs grow. See the available pricing plans below.

Rank Math Pricing
Rank Math Pricing

Yoast SEO Pricing
Yoast SEO Pricing

4. Mangools: An Affordable, Feature-Rich SEO Suite

Mangools is a user-friendly and affordable SEO tool. It stands out for its simplicity and effectiveness, particularly for beginners. It offers a range of features that cater to various aspects of SEO. This combination makes it a good choice for those starting.

Mangools SEO
Mangools SEO

Here are five of its most essential features:

  1. KWFinder: This feature specializes in keyword research. It includes deep insights into keywords difficulty, search volume, and trend data. It’s invaluable for finding long-tail keywords with low SEO difficulty.
  2. SERPChecker: It is a Google SERP analysis tool that provides insights into search results. This feature allows you to understand why certain pages rank. You can also understand how to compete with them.
  3. SERPWatcher: Keeping track of your website’s rankings is crucial. SERPWatcher makes this easy. It offers daily ranking updates and insightful performance reports.
  4. LinkMiner: This backlink analysis tool allows you to explore, analyze, and check backlinks. It can be done for any site. Understanding your backlink profile is key to improving your off-page SEO efforts.
  5. SiteProfiler: Mangools’ SiteProfiler gives an overview of website metrics. The metrics include authority scores, the top content of websites, and key backlink data. This data is essential for analysis of competitors and understanding your site’s SEO standing.


Mangools is among the more affordable SEO tools available. It is the best choice for individuals or small businesses on a tight budget.

Despite its lower price point, it doesn’t compromise the quality and depth of features. This balance of affordability and functionality makes it a good option for beginners.

See pricing plans below:

Mangools Pricing
Mangools Pricing

5. Ubersuggest: Neil Patel’s Brainchild For An SEO Tool

The world-renowned marketing expert Neil Patel conceptualized Ubersuggest . The SEO tool is best for beginners and experts alike. Ubersuggest is well known for its straightforward interface and powerful features.


Here are five of its most essential features:

  1. Keyword Discovery: Ubersuggest shines in its ability to generate many keyword ideas. Keyword Discovery is helpful for long-tail phrases or question-based keywords. It provides comprehensive insights of a keyword, including search volume, competition, and seasonal trends.
  2. SEO Site Audit: This feature helps you identify SEO issues on your website. You can get actionable insights to improve your site’s health and search rankings. It covers everything from site speed to content quality.
  3. Competitive Analysis: Ubersuggest allows you to peek into your competitors’ strategies. It shows you the keywords they rank for, their backlinks, and their ad strategies. This information is crucial in shaping your SEO strategy.
  4. Backlink Data: Understanding and building a solid backlink profile is critical in SEO. Ubersuggest provides detailed backlink analysis. It helps you identify link-building opportunities and monitor your backlink health.
  5. Content Ideas: This unique feature suggests best content ideas. It is based on top-performing web pages in your niche. You get insights into the content types that attract more traffic and backlinks.


Ubersuggest offers a range of pricing options, including a limited free plan. The free plan is a great starting point for beginners to explore basic SEO concepts. For more advanced features, Ubersuggest’s premium plans are competitively priced.

See pricing plans below:

Ubersuggest Pricing
Ubersuggest Pricing

See my related article of the Top 7 Affordable SEO Tools

Conclusion: Best SEO Tool For Beginners

In digital marketing, SEO is a critical component for success. For beginners, navigating through the myriad of tools is daunting. This blog aimed to simplify that journey. I have highlighted five SEO tools that are user-friendly and highly effective.

1. Google Analytics & Google Search Console: These free tools from Google give details of the website’s performance and search presence. It is indispensable for anyone starting in SEO.

2. SE Ranking: SE Ranking is an all-in-one tool that caters to various SEO needs. It has comprehensive features like keyword rank tracking and website auditing. It’s an ideal tool for beginners seeking a broad understanding of SEO.

3. Rank Math and Yoast SEO: As WordPress plugins, both Rank Math and Yoast SEO simplify on-site SEO. They are perfect for beginners who manage WordPress sites. You get guidance in optimizing content for search engines.

4. Mangools: This tool is known for its affordability and user-friendly interface. It is excellent for those who need a comprehensive yet budget-friendly tool. It covers everything from keyword research to backlink analysis.

5. Ubersuggest: Conceived by Neil Patel, Ubersuggest is excellent for beginners due to its ease of use. Its robust features, like content ideas and competitive analysis, are helful.

Each of these tools offers something unique, catering to different aspects of SEO. For beginners, the key is to start with intuitive and educational tools. As your SEO knowledge and experience grow, these tools can scale with you.

Unlock the potential of SEO to elevate your website’s visibility and online business presence.

Let me know which SEO tool appealed to you and why.


Which is the best free SEO tool for beginners?

I have recommended five tools in this article – Google Search Console, SE Ranking, Mangools, Rank Math/Yoast for WordPress and Ubersuggest. Each of them have their strengths and are available for free. Check out which makes sense for you.

Which SEO tool is best?

I have recommended five tools in this article – Google Search Console, SE Ranking, Mangools, Rank Math/Yoast for WordPress and Ubersuggest. Each of them have their strengths. Check out which makes sense for you.

How do I start basic SEO?

Understanding the fundamentals of SEO and choosing the right SEO tool will be a good way to start with SEO.

Can I do SEO for free?

Leveraging the SEO tools reviewed in this article can certainly help you follow SEO best practices for free. This can be a good start to your SEO journey and you can scale to the paid tools when you are ready for it.

You may also like:

UX And SEO: 4 Powerful Steps For The Best SEO

SEO Friendly Website: 11 Useful Tips You Should Know

SEO For Dummies: Everything You Need To Get Started


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Prashant Shetty
Prashant Shetty
Prashant Shetty is a Technology Industry Veteran with 20+ years of experience in the field. He loves reading, music, and blogging about technology in the context of Life. He craves for a cup of sugarless black masala tea and is a religious runner.


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