HomeProductivitySE Ranking Vs Ahrefs: A Comparison Of The Best SEO Tools

SE Ranking Vs Ahrefs: A Comparison Of The Best SEO Tools


Search Engine Optimization (SEO) is critical for enhancing website visibility. It is also vital for driving organic traffic and sales.

SEO professionals are spoilt for choice when it comes to selecting SEO tools. There are myriad options, each boasting unique features and capabilities.

SE Ranking and Ahrefs emerge as prominent contenders. Each of them is acclaimed for their comprehensive suite of features. Choosing the right SEO tool depends on several factors. Identifying the specific goals that align with your strategy is most important.

You may have varying levels of focus on different aspects of SEO. Some are rank tracking, keyword research, backlink analysis, and site audits. You must evaluate the tool’s ability to deliver actionable results in these areas.

I have extensively used both SE Ranking and Ahrefs as part of my work at coolfundas.com. I am well qualified to offer a detailed perspective on the strengths and weaknesses of each tool.

This blog aims to dissect SE Ranking vs Ahrefs and compare key features. We will compare them on the following attributes:

  • Rank Tracking
  • Keyword Research
  • Backlink Analysis
  • Site Audits
  • Pricing

SEO professionals can then make an informed choice of which tool will be best for them.

1. SE Ranking Features – An Overview

SE Ranking offers a robust suite of features. It caters to the multifaceted needs of SEO and Marketing professionals. It is designed to provide a comprehensive and user-friendly SEO platform.

SE Ranking
SE Ranking

Let’s delve into the top features that make SE Ranking stand out:

  1. Comprehensive Keyword Rank Tracking: SE Ranking offers precise keyword rank tracking capabilities across major search engines. It includes Google, Bing, and Yahoo, with updates available daily. This feature allows you to track a website’s rankings globally, regionally, and locally.
  2. Detailed Website Audit: The platform conducts thorough website audits. You can identify SEO issues and provide actionable recommendations for improvement. This feature evaluates various aspects of a website. Examples are site health, usability, and technical SEO factors.
  3. Competitor Analysis: This tool lets you gain deep insights into your competitors’ SEO strategies. You can analyze competitors’ keywords, backlinks, and advertising activities. It helps you uncover opportunities to enhance your own SEO efforts.
  4. Backlink Checker and Monitoring: SE Ranking offers a comprehensive backlink analysis tool. It allows you to track backlinks and check the quality of each backlink. You can also follow the backlink strategies of your competitors.
  5. On-Page SEO Checker: SE Ranking provides an on-page SEO checker to optimize web pages. It offers detailed reports on how to optimize page elements. These include content, meta tags, images, and other elements.

SE Ranking was founded with the vision of making SEO accessible to everyone. This is irrespective of their expertise level. It fills a gap in the market for an all-encompassing yet straightforward SEO platform.

See this related article on the Top 5 SEO Tools for Beginners.
SE Ranking is one of them.

The developers have a solid commitment to innovation and user-friendliness. This approach has solidified SE Ranking’s position as a preferred choice. It is used by those looking for a reliable, economical, and comprehensive tool.

2. Ahrefs Features – An Overview

Ahrefs has distinguished itself as an indispensable asset for SEO experts. It is renowned for its advanced features and comprehensive data analysis capabilities. It offers unparalleled insights into SEO metrics and performance indicators.


Here are the top five features that highlight Ahrefs’ unique offerings:

  1. Extensive Backlink Analysis: Ahrefs boasts the most powerful backlink checker in the industry. It provides you with detailed insights into backlink profiles for your website. It allows for the exploration of referring domains and the quality of backlinks. This analysis helps users to understand and enhance their site’s authority.
  2. Site Explorer: This feature offers your website’s organic search traffic and backlink profile. It enables you to analyze the competitors’ search traffic. You can also know which keywords bring the most traffic.
  3. Keywords Explorer: Ahrefs’ Keywords Explorer is a comprehensive keyword research tool. It provides data on keyword difficulty, search volume, and click metrics. Ahrefs has data for billions of keywords across ten different search engines. This feature is invaluable for uncovering high-potential keywords and understanding user search intent.
  4. Content Explorer: You can discover the most popular content for any topic or keyword. This tool analyzes metrics like social shares, organic search traffic, and backlink growth. You can identify content trends and generate ideas for high-performing content.
  5. Rank Tracker: The tool allows users to track their rankings for specific keywords. This monitoring can be done over time across different countries and devices. This feature provides detailed reports on the ranking progress and visibility levels.

Ahrefs was conceptualized by its founder, Dmitry Gerasimenko, in 2011. It was built to create the most comprehensive index of live backlinks. Ahrefs has since grown to become a pivotal tool in the SEO and Marketing community. It is becoming a tool of choice for its deep analytical capabilities and rich data resources.

3. Rank Tracking Feature

The Rank Tracking features of both SE Ranking and Ahrefs offer compelling advantages. These advantages make the choice between them dependent on specific user needs.

The Rank Tracking feature in SE Ranking stands out for its precision and flexibility. With SE Ranking, users can track their rankings across major search engines like Google, Bing, and Yahoo. SERanking does it on a daily, weekly, or monthly basis.

Rank Tracking in SE Ranking allows monitoring rankings globally, regionally, and locally, providing a comprehensive view of SEO performance. This feature makes it an excellent choice for businesses focused on specific region’s SEO.

Rank Tracker in SE Ranking
Rank Tracker in SE Ranking

Ahrefs provides more comprehensive insights into SERP features and visibility. It can be invaluable for users aiming strategies for broader markets.

It has a robust set of tools for monitoring keyword rankings. You can do it across multiple search engines and countries. It excels in offering detailed tracking reports that include rankings for specific keywords, search volumes, and estimated traffic.

Additionally, Ahrefs allows users to track SERP features, such as snippets and site links. See screenshot below with Ahrefs’ Rank Tracker.

Rank Tracking in Ahrefs
Rank Tracking in Ahrefs

Ultimately, the verdict on which tool is better for tracking ranking hinges on the user’s goals. SE Ranking is for precise, localized tracking, and Ahrefs is for broader insights covering many parameters.

4. Keyword Research

Both SE Ranking and Ahrefs offer robust features in this aspect. They cater to different aspects of keyword discovery and analysis.

SE Ranking benefits users looking for an intuitive and easy tool and offers comprehensive keyword suggestions. You also get competitive analysis with a focus on cost-effectiveness.

The Keyword Research feature in SE Ranking uncovers valuable keywords and analyzes their potential. It provides detailed insights into keyword difficulty, search volume, and cost-per-click (CPC) data for a wide range of keywords across various search engines.

SE Ranking’s Keyword Suggestion Tool is particularly noteworthy. It offers many related keywords and long-tail keyword opportunities. See sample screenshot of Keyword Research from SE Ranking:

Keyword Research in SE Ranking
Keyword Research in SE Ranking

Ahrefs provides deeper insights into user behavior and search intent. This feature makes it a superior choice for users who focus on detailed SERP analysis. They can also do an exploration of in-depth search engine data.

Ahrefs’ Keyword Explorer offers one of the most extensive databases of keyword ideas. It includes search queries from 10 different search engines. It goes beyond presenting basic metrics like search volume and keyword difficulty.

Ahrefs provides insights into click metrics, return rate, and the number of clicks per search. See screenshot below.

Ahrefs Keyword Explorer
Ahrefs Keyword Explorer

A decision between the two ultimately depends on the user’s specific needs. SE Ranking for cost-effective and broad keyword research capabilities. Ahrefs for in-depth analysis and insights into search behavior and competition.

Ahrefs might be considered better for those who need extensive data and analytics. This information is especially useful when targeting highly competitive keywords.

5. Backlink Analysis

The Backlink Analysis features of SE Ranking and Ahrefs are comparable. It’s clear that both platforms offer powerful tools for optimizing backlink profiles.

But Ahrefs has the edge due to its more extensive backlink database. It allows you to dive deep into the backlink profile of any website. You can get detailed insights into the number of backlinks, referring domains, domain rating, and the overall health of the backlink profile.

Ahrefs’ strength lies in its ability to track new and lost backlinks in real-time. Furthermore, Ahrefs offers advanced filtering options to sort backlinks by type, language, platform, and many other criteria. With this you can easily analyze and strategize link-building efforts effectively.

Backlink Analysis in Ahrefs
Backlink Analysis in Ahrefs

SE Ranking’s Backlink Checker is a comprehensive tool for examining and monitoring backlinks. It offers detailed reports on anchor texts, referring domains, and the authority of linking pages, allowing for a thorough assessment of a site’s backlink profile.

The tool also helps you check the comparison of backlink profiles of competitors. See screenshot from SE Ranking below:

Backlinks Report in SE Ranking
Backlinks Report in SE Ranking

In conclusion, SE Ranking offers a solid backlink analysis tool with helpful competitor review features. But Ahrefs’ comprehensive data and analytical depth make it the superior choice. So, Ahrefs is better than SE Ranking on this one.

6. Site Audit

The Site Audit features of both SE Ranking and Ahrefs offer potent functionalities. They are designed to enhance a website’s SEO and health.

SE Ranking’s Site Audit feature provides an exhaustive analysis and SEO performance of a website. SE Ranking is particularly user-friendly, with precise categorization of issues and actionable advice. This feature makes it an excellent choice for beginners and intermediate users.

You can get specific inputs that could impede your site’s search engine rankings. This tool scans a website for problems with content, images, headings, meta tags, and links.

SE Ranking categorizes these issues by severity, making it easier for users to prioritize and address them. See below a sample of SE Ranking’s Website Audit report:

SE Ranking's Website Audit
SE Ranking’s Website Audit

Ahrefs provides a more detailed and customizable site audit experience. This tool is for advanced users who need deeper insights. It stands out for its robustness and depth. You get a thorough examination of a website’s technical SEO health.

The tool crawls all the pages of a website. It identifies any issues related to on-page SEO, performance, HTML tags, social tags, content quality, and more. What sets Ahrefs apart is its ability to customize the audit process.

The tool also provides an overall health score, detailed reports, and visual data representations, making it easier to understand and act upon the audit findings. Ahrefs not just identifies the issues, it also offers detailed recommendations for addressing each problem.

See below sample Website Audit report by Ahrefs:

Site Audit in Ahrefs
Site Audit in Ahrefs

The verdict on which tool is better depends on the user’s expertise level and specific needs. Ahrefs might be considered superior for its comprehensive and customizable audit reports. This depth makes it the go-to choice for SEO professionals seeking in-depth analysis and tailored recommendations.

7. Price Comparison in 2024

SE Ranking Pricing

SE Ranking offers a flexible pricing model designed to cater to a wide range of users. From freelancers and small businesses to large enterprises see value in it. The pricing is tiered based on several factors. These include:

  • Number of seats and projects.
  • Number of keywords tracked.
  • Duration of the subscription.

You start with a 14-days Free Trial by default when you signup. The Essential package is ideal for beginners. Then you may scale up to plans that suit SEO agencies and large businesses with more extensive needs.

SE Ranking provides a unique feature that allows users to customize their plans. When you have specific feature requirements, it is useful to only pay for what you need. This flexibility makes SE Ranking an attractive option for users with budget constraints.

See this related article on the Top 7 affordable SEO Tools.
SE Ranking is one of them.

Here’s the SE Ranking Pricing (monthly plans billed annually):

SE Ranking Pricing
SE Ranking Pricing

Ahrefs Pricing

Ahrefs adopts a more straightforward but less flexible pricing structure. It has plans that cater to individuals, small teams, and larger agencies.

Their pricing starts with a basic plan that offers access to most tools. However, it has limitations on the data and reports available. Higher-tier plans increase the limits and provide more features. These include more user accounts and access to more extensive data sets.

Ahrefs does not offer customizable plans. It means users need to choose from the predefined options. They could end up paying for features they may not need.

Ahrefs has a higher starting price point compared to competitors. However, it is recognized for its comprehensive data and advanced features. It is a valuable investment for serious SEO professionals and larger organizations.

Here’s the Ahrefs Pricing:

Ahrefs Pricing
Ahrefs Pricing

Pricing – Ahrefs vs SE Ranking

A better pricing option depends on the specific needs and budget of the user. SE Ranking’s flexible pricing model is ideal for individuals and small businesses. It is helpful for those who need a tailored subscription. It offers significant value for those who wish to pay only for the features they need.

Ahrefs is comparatively more expensive. But it provides unparalleled depth in its data analysis and research tools. Its higher cost is for users who rely heavily on comprehensive SEO insights.

For users looking for flexibility and cost-effectiveness, SE Ranking is the superior choice. For those who need extensive data and can afford a higher investment, Ahrefs is the top contender.

8. Conclusion – Which One to Choose?

In conclusion, I am summarizing the strengths of both SEO tools. Each one is best suited for specific audiences. Clearly, both platforms offer unique benefits for you to choose based on your SEO priorities:

SE Ranking

  • Flexible Pricing Model: Customizable plans make it highly cost-effective for users with specific needs.
  • User-Friendly Interface: Ideal for SEO beginners and professionals alike. It offers ease of use with reasonable depth.
  • Comprehensive Features: Offers a wide array of SEO tools. It includes site audits, tracking ranks, and backlink analysis.
  • Best For:
    • Individuals, freelancers, and small to medium-sized businesses. Those looking for a versatile and affordable SEO solution.
    • Marketing agencies that need a broad range of SEO tools to manage different projects.
    • Users who focus on flexibility and affordability in their SEO tools.


  • Robust Backlink Analysis: Features one of the largest backlink databases for in-depth link analysis.
  • Extensive Keyword Research: Provides detailed insights into keyword metrics and SERP features.
  • Deep Site Audit Functionalities: Offers comprehensive site audits with actionable insights.
  • Best For:
    • SEO experts, Marketing Teams and larger agencies requiring detailed analysis and comprehensive data.
    • Enterprises that need to conduct in-depth competitor analysis and strategy planning.
    • Users who need advanced SEO insights and are willing to invest in premium tools.

The Final Verdict

SE Ranking is the preferred choice for users seeking a balanced tool. It strikes a balance between functionality, ease of use, and cost. It is especially suitable for those who need a flexible and comprehensive tool. It comes without a steep learning curve or high investment.

Ahrefs is recommended for users who demand detailed insights and SEO data. It is ideal for SEO professionals and organizations that focus on depth of analysis. They also should have the budget for a higher investment in their tools. Semrush is Ahrefs closest competitor in this premium category.

Finally, the choice of SE Ranking or Ahrefs should be based on the budget, the scale of SEO needs, and the level of detail required.

You may also like:

UX And SEO: 4 Powerful Steps For The Best SEO

SEO Friendly Website: 11 Useful Tips You Should Know

SEO For Dummies: Everything You Need To Get Started


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Prashant Shetty
Prashant Shetty
Prashant Shetty is a Technology Industry Veteran with 20+ years of experience in the field. He loves reading, music, and blogging about technology in the context of Life. He craves for a cup of sugarless black masala tea and is a religious runner.


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