HomeProductivityMangools Review : The Affordable SEO Powerhouse For Everybody

Mangools Review : The Affordable SEO Powerhouse For Everybody


Review Summary

Before you jump into the detailed review, here's a quick review summary of Mangools. It is an integrated suite of five apps covering all aspects of SEO. Within the same environment, you get keyword research and analysis, SERP analysis, rank tracking, backlink analysis, and website analysis. The UI is refreshingly intuitive and easy for SEO beginners. The tool may lack depth in functionality for advanced SEO users. The entry pricing is affordable with access to all features.

Review Rating

Ease of Use
SEO Metrics
Product Documentation
Product Features
Value for Money

In the digital era, online visibility is synonymous with success. Search engine optimization (SEO) has become the linchpin of an online strategy. There are a plethora of tools promising to catapult your website to the top of search rankings.

Mangools with 1.1 million+ users spread across 160 countries is a promising option. It boasts of marquee clients like Adidas, Airbnb, Alexa, Xerox, Home Depot, BNP Paribas etc.

I’ve been in the Tech industry for 20+ years now. I have seen the Mobile, Internet, Big Data, and Cloud impacting our daily lives. In my opinion, AI in SEO falls into the same league. A Microsoft survey concluded that 70% of their Generative AI users were more productive in 2023.

I have been using several SEO tools at Coolfundas throughout the last year. This Mangools review aims to peel at the layers of the SEO tool. I will discuss its features, usability, alternatives, and value proposition.

Mangools is not just another SEO tool. It’s a game-changer for everybody striving to excel without breaking the bank. The quest for SEO tools that balances cost and functionality has never been more critical for the marketing profession. It is an excellent choice for beginners too.

1. What is Mangools?

Mangools is a single tool with a suite of five distinct SEO applications. Each of those five apps is aimed to enhance different SEO aspects. Mangools is a comprehensive toolkit is designed to help users with ease and precision.


From keyword research to competitor analysis, Mangools provides a one-stop solution. It caters to the diverse needs of digital marketers and website owners. Its user-friendly interface with actionable data. It is an attractive choice for those seeking an efficient and effective approach to SEO.

At the heart of Mangools’ suite is KWFinder. It is an app renowned for its prowess in keyword research and analysis. Alongside KWFinder, Mangools includes SERPChecker for SERP analysis. SERPWatcher is used for rank tracking, and LinkMiner for backlink analysis. The last one, SiteProfiler, is for website analysis.

Each app within the Mangools suite complements the others. It provides a holistic approach to SEO that is both accessible and powerful.

KWFinder is the jewel in the crown. It is acclaimed for its user-friendly interface and precise keyword insights. That makes it a go-to tool for SEO enthusiasts and professionals alike.

2. Mangools Feature Overview

Mangools is a suite of SEO tools that stands out for its intuitive user interface. It is designed to be navigable even for those with a basic understanding of SEO.

Each of the tools in the Mangools suite is integrated, offering a comprehensive SEO toolkit. This integration ensures users can leverage the full spectrum of SEO functionalities seamlessly.

The technology behind Mangools simplifies complex SEO data. This simplicity makes it helpful at all skill levels, from novices to tech-savvy professionals.

Mangools Apps
Mangools Apps

Mangools is a suite of five specialized apps (no 1 to 5 below). Each of them offers unique functionalities tailored to different aspects of SEO.

1. KWFinder: This app is Mangools’ flagship offering. It is celebrated for its exceptional keyword research capabilities. KWFinder allows users to discover long-tail keywords with low SEO difficulty. This feature is a critical factor in ranking high on search engines.

It provides detailed insights into keyword metrics like search volume, trend, and CPC. KWFinder has a unique feature to find keywords in specific locations and languages. These features makes them invaluable tools for local SEO and global campaigns.

2. SERPChecker: SERPChecker is designed for comprehensive SERP (Search Engine Results Page) analysis. It gives users a detailed view of the search results for any keyword. The details include metrics like Domain Authority, Page Authority, and MozRank. They can also view the number of Facebook shares.

This tool is handy for understanding the competitive landscape. You can identify what it takes to rank for a chosen keyword.

3. SERPWatcher: Tracking keyword rankings is essential in SEO, and this tool makes the task effortless. This tool offers daily rank updates, performance indexes, and interactive reports.

Users can track the overall keyword progress. They can get notified about significant changes in rankings. These notifications help them stay on top of their SEO game.

4. LinkMiner: Backlink analysis is a crucial aspect of SEO, and LinkMiner excels in this area. It allows users to explore the backlinks of their website. It offers insights into the link strength, referring domains, and anchor texts.

The ability to filter and sort these backlinks makes it a powerful tool. You can replicate competitor’s backlink strategies and identify new link-building opportunities.

5. SiteProfiler: This tool provides a comprehensive overview of a website’s SEO authority. The Site Profiler aggregates essential metrics like DA, PA, Alexa rank, and social media shares.

Users can also view a website’s top content and most significant backlinks. This tool is perfect for conducting a quick SEO audit of a site. It is also helpful for understanding its strengths and weaknesses.

6. SEO Extension: Mangools offers a convenient SEO extension for browsers. This extension is available for both Chrome and Firefox. It provides easy access to crucial SEO metrics directly from your browser. This tool streamlines the process of analyzing websites and competition.

It’s a versatile tool for quick SEO insights. It includes parameters like Page Authority, Domain Authority, and backlink data. This extension is handy for those who need immediate SEO data. You will not need to switch between different applications or tools.

7. SERP Volatility Checker: This is a valuable tool for monitoring the stability of search engine result pages (SERPs). This tool helps users understand the fluctuations in Google’s search results. It provides insights into algorithm changes and their impact on website rankings.

By tracking volatility, it aids in differentiating between normal rank variations. You can also know variations due to significant updates in Google’s algorithm. It’s an essential tool for SEO professionals who must stay ahead of SEO changes.

8. SERP Simulator: Mangools’ SERP Simulator tool is an innovative feature. It lets users preview how their website will appear in Google’s search results. This tool is invaluable for optimizing meta titles and descriptions.

This activity will ensure that these elements are SEO-friendly and visually appealing. They can check if it is informative in the search results.

Simulating the SERP display helps craft concise and compelling snippets. These can improve click-through rates. This tool is particularly useful for fine-tuning SEO strategies and enhancing online visibility.

In the following sections, we will go into the details of each of Mangool’s apps.

3. KWfinder – Tools For Keyword Research

The KWFinder app within the Mangools suite offers a range of tools. That makes it a highly effective tool for SEO professionals and enthusiasts alike.

Mangools KWFinder
Mangools KWFinder

Here’s a detailed look at its functionalities:

1. Keyword Research and Analysis: KWFinder excels with its hidden long-tail keyword finder, which is crucial for SEO. This feature is essential for uncovering less competitive keywords. They can be easier to rank for.

2. Competitor Keyword Analysis: With KWFinder, you can quickly analyze your competitor’s keywords. By entering a competitor’s domain, you can discover the keywords they rank for. It includes metrics like search volume, CPC, and PPC. This feature is invaluable for understanding your competition. Using these inputs, you can develop strategies to outperform them.

3. Google Suggest Keyword Source: The tool integrates with Google Suggest, providing real-time keyword suggestions. These suggestions can be beneficial for generating keyword ideas.

4. Organize Keywords with Keyword Lists: KWFinder allows you to save and organize your keywords into lists. This functionality is beneficial for keeping your keyword research organized. It helps when working on many projects or for different clients.

5. Bulk Keyword Import: KWFinder supports bulk keyword import. It is helpful for those dealing with a large volume of keywords. This feature saves time and enhances efficiency when processing large sets of data.

6. Filtering Non-Profitable Keywords. : The tool enables you in the rating and filter out keywords that aren’t profitable. This feature helps you focus your SEO efforts. You can look at keywords more likely to drive traffic and conversions.

7. Local Keyword Research: KWFinder offers local keyword research capabilities for localized SEO strategies. This feature is helpful for businesses targeting specific geographic locations.

8. Accurate Keyword Difficulty Metric: KWFinder provides one of the most accurate keyword difficulty metrics available. This metric helps in estimating the competitiveness of a keyword. You can know how hard it would be to rank for it on page one of search engine results.

9. Search Volume and Trends Analysis: The tool offers insights into search volumes and trends for each keyword. Understanding these trends is crucial for timing your content and SEO strategies. This feature helps research seasonal keywords

10. SERP Analysis and SEO Metrics: KWFinder provides a detailed SERP analysis and various SEO metrics. This feature helps in understanding the current search engine result pages. You can know the factors that influence your ranking for specific keywords.

Each of these makes KWFinder a comprehensive tool for keyword research. Mangools is the most underrated SEO tool with an impressive keyword research app.

4. Mangools SERPchecker

SERPChecker is a comprehensive Google SERP analysis tool. It is designed to offer in-depth insights into SERPs.

Mangools SERPChecker
Mangools SERPChecker

Here are the key features and functionalities of SERPChecker:

1. 45+ SEO and Social Metrics: The tool provides over 45 SEO and social metrics. These include SEO difficulty, Link profile strength, and metrics from Moz and Majestic.

The detailed metrics help determine competitor websites’ strengths and weaknesses. These aid in the development of strategies to improve your SERP rankings.

2. Localized SERP Results: SERPChecker offers localized results for more than 50,000 locations. These include cities, countries, or DMA regions. This feature is helpful for businesses targeting specific geographic areas. It eliminates needing a proxy or VPN to view local search results.

3. SERP Features and Enhanced Results Detection: The tool identifies various SERP elements. Examples are featured snippets, answer boxes, carousels, and other rich snippets. Understanding these elements is crucial. They can significantly influence engagement with the organic search results.

4. Compare Box: This functionality lets you compare your website with your competitor. You can view details within the Google SERP. It’s an effective way to benchmark your site against others. You can identify areas for improvement.

5. Keyword Difficulty: SERPChecker includes a keyword difficulty metric. You can use it to assess how challenging it is to rank on the first SERP for specific keywords. It helps in prioritizing them. You can choose those that offer the best chance of achieving high rankings.

6. SERP Results for Mobile and Desktop: The tools provide SERP results for mobile devices and desktops.

7. Customizable Metrics: Users can choose their metrics to display in the analysis. This way, they can tailor the data to their specific needs.

8. Export Feature: The results from SERPChecker can be downloaded in CSV format. It allows for further analysis or reporting.

In summary, SERPChecker is a versatile tool. It enhances your ability to analyze Google SERPs comprehensively. It’s particularly beneficial for identifying your competitors’ strengths and weaknesses. You can also understand the impact of SERP elements and localized search analysis.

5. Mangools SERPWatcher

SERPWatcher is a comprehensive rank-tracking tool within the Mangools suite. It offers many features that help users effectively track their search engine rankings.

Mangools SERPWatcher
Mangools SERPWatcher

Here are the key functionalities and features of SERP Watcher:

1. Performance Index (PI): This aggregate metric represents your website’s ranking performance. The PI is calculated based on the actual positions of your website. This data is for tracked keywords and their search volumes. It’s a crucial metric as it helps you track the keyword rankings’ progress.

2. Daily Rank Updates & Historical Data: SERP Watcher updates your website’s rankings daily. These updates allow you to track day-by-day changes. It also includes historical data for a more comprehensive analysis. You can receive alerts about important rank changes via email.

3. Location and Device-Based Results: The tools support rank tracking for over 50,000 locations. is It is an excellent rank tracker tool and you can include states, counties, cities, or DMA regions. It provides results for both desktop and mobile searches. This feature is essential for localized SEO strategies.

4. Interactive Reports and Alerts: SERPWatcher allows you to distribute interactive ranking reports with clients or teammates. Scheduled reports and event-based alerts keep users updated on significant ranking changes.

5. Visual Metrics: SERPWatcher measures the number of pixels from the top edge of the SERP where a record is located. You can also know how much space it occupies in SERP. These visual metrics provide a better visibility of your keywords in the SERPs.

6. Position to the Fold: This new metric indicates whether a record is above, at, or below the fold in the SERPs. Some of these metrics help understand your listings’ visibility on search results.

7. Visibility Index: This unique metric calculates a visibility score based on position and coverage. It uses a formula that considers a domain’s visibility in SERP for a tracked keyword. It’s designed to show how the domain performance is doing over time.

8. Keyword Details: It has detailed values of metrics such as position relative to the top edge of the window and coverage. This allows for a more granular analysis of individual keyword performance.

9. Integration with Other Mangools Tools: SERP Watcher is integrated with other tools in the Mangools suite. Some of these are KWFinder and SERPChecker. This integration allows seamless workflow and data sharing across the different SEO tools.

SERP Watcher is designed to be user-friendly and efficient. This feature makes it a valuable tool for SEO beginners and experienced professionals.

Its unique features and comprehensive data provide crucial insights into keyword ranking performance. These inputs enable users to optimize their SEO strategies effectively.

6. LinkMiner – Backlink Analyzer By Mangools

LinkMiner is a backlink analysis tool in the Mangools suite. It is designed to help you find and analyze competitors’ backlinks.

Mangools LinkMiner
Mangools LinkMiner

Its features include:

  • Backlink metrics like Citation Flow, Trust Flow, referring IPs, and total backlinks.
  • Filters to narrow down backlink analysis based on specific criteria.
  • Embedded website previews that highlight the exact location of backlinks.
  • The ability to save backlinks in a Favourites list for future reference.
  • Options to export backlink data for further analysis.

LinkMiner is suitable for evaluating backlink data. The features are tailored to streamline the process of replicating competitor backlinks.

7. SiteProfiler – Website Reviews And Metrics

SiteProfiler by Mangools is a comprehensive website analysis and report tool. It aggregates vital SEO metrics and insights on a single screen. It’s designed for ease of use – you enter a domain or URL to analyze the website.

The tool provides an overview of domain authority and popularity. It leverages metrics from Moz, Majestic, Alexa, and Facebook. Features include analysis of backlinks, top content, and competitors.

SiteProfiler offers detailed data. It includes total, new and deleted backlinks, backlink types, and ratios. You can also see the top referring domains, anchor texts, and the most shared content on Facebook.

It identifies potential competitors and compares various metrics. The comparison metrics are Alexa Rank, referring IPs, and Facebook shares.

8. Pros and Cons of Mangools


  • User-Friendly Interface: Ideal for beginners due to its intuitive design.
  • Comprehensive Suite: Offers a broad range of tools within one environment. You get keyword research, SERP analysis, backlink checking, and site profiling.
  • Integrated Functionality: Seamless interconnection between different tools for a cohesive experience.
  • Affordable Pricing: Competitive pricing, making it accessible for individuals and small businesses.


  • Limited Features for Advanced Users: May lack some in-depth features desired by SEO experts. Like On-page SEO which PageOptimizer Pro does a good job.
  • Data Limitations: Some plans have restrictions on the number of searches or queries.
  • Dependence on Third-Party Data: Relies on external databases, which might affect data accuracy.

9. Mangools vs. Ahrefs

Mangools vs Ahrefs
Mangools vs Ahrefs
  • Pricing: Mangools is budget-friendly, and suitable for beginners and small businesses. Ahrefs is more expensive, targeting professionals and larger enterprises.
  • Ease of Use: Mangools has a user-friendly interface, making it accessible to beginners. Ahrefs is a robust tool with many metrics but may have a steeper learning curve.
  • Feature Set: Ahrefs offers more advanced, detailed SEO tools and analytics. Mangools, while comprehensive, is more lightweight and simplified.
  • Data Depth: Ahrefs provides more in-depth data and research capabilities, ideal for extensive SEO campaigns. Mangools offers essential data for basic to moderate SEO needs.
  • Tool Range: Both offer a suite of tools. These include keyword research, site analysis, and backlink tracking. But Ahrefs has a broader and more advanced range.

10. Mangools Pricing

The pricing for Mangools SEO tool is designed to offer great value for money. Considering its wide array of features, it is known for being an affordable option in the SEO tool market. Prices start at $19.90 per month at the entry level. At the highest tier, its $89.90 per month for an agency.

You get a 48 hours money back guarantee to seek refund in case you change your mind. This is applicable when you first apply and not during renewals or upgrades. You can create a login account for free without providing credit card details. With certain data limits, this free account gives you access to try the complete functionality. There is no time limit to hold the free account.

It is a favorable choice for individuals, small businesses, and those on a limited budget. The Mangools pricing structure is tiered to accommodate different user needs and budgets.

It ensures accessibility for various users. It is without compromising on the comprehensive functionality offered by the suite.

You can visit Mangools’ website for detailed pricing information. You may choose a plan that best fits your needs.

See my related article on the 7 Affordable SEO tools. Mangools is one of them.

A screenshot of the plans and the features of each is below. The pricing below are annual prices which work out to a 35% discount over the monthly billed prices.

Mangools Pricing
Mangools Pricing

11. Conclusion – Mangools As An SEO Tool

In conclusion, Mangools has emerged as an affordable and user-friendly SEO suite. It is ideal for beginners and small businesses. It may not offer the depth of features of more expensive tools like Semrush.

Mangools has an intuitive interface, comprehensive feature set, and budget-friendly pricing. It’s for those looking to enhance their SEO strategies without overwhelming costs.

Whether starting in SEO or looking for a cost-effective solution, Mangools is a versatile option for you. I would love to know how it worked for you.

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Prashant Shetty
Prashant Shetty
Prashant Shetty is a Technology Industry Veteran with 20+ years of experience in the field. He loves reading, music, and blogging about technology in the context of Life. He craves for a cup of sugarless black masala tea and is a religious runner.


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Before you jump into the detailed review, here's a quick review summary of Mangools. It is an integrated suite of five apps covering all aspects of SEO. Within the same environment, you get keyword research and analysis, SERP analysis, rank tracking, backlink analysis, and website analysis. The UI is refreshingly intuitive and easy for SEO beginners. The tool may lack depth in functionality for advanced SEO users. The entry pricing is affordable with access to all features.Mangools Review : The Affordable SEO Powerhouse For Everybody