Online marketing is evolving in the digital realm. It is the new battleground for businesses striving to gain a competitive edge.
Search Engine Optimization, or SEO, is becoming a critical tool in a marketer’s kitty. SEO improves a website’s visibility and drives organic traffic. SEO ultimately enhances a brand’s online presence and increases sales.
Businesses need practical SEO tools to master the digital domain. They help to streamline efforts, check progress, and provide actionable insights.
SE Ranking is a leading SaaS SEO tool in the online content marketing domain. It stands out as an indispensable asset for marketers. In their quest for digital dominance, this tool plays a crucial role.
I’ve been in the Tech industry for two decades now. I have seen the Internet, Mobile, Big Data, and Cloud impacting our daily lives. In my opinion, AI in SEO falls into the same league.
I have been using SE Ranking at Coolfundas for the last six months. In this review, I will discuss its features, user ratings, price, and more.
What is SE Ranking?
SE Ranking is a comprehensive, all-in-one SEO platform. It optimizes your online presence, improves search engine rankings, and outperform competition.
SE Ranking empowers marketers, digital agencies, and businesses. The tool has a robust set of features and an intuitive interface. The broad functionalities available in the tool assist in:
- SEO analysis
- Keyword Research
- Competitor Tracking
- Website Audit
- Analytics & Metrics
- Content Optimization
SE Ranking helps site owners maximize their site’s visibility on search engines. It covers Google, Bing, and Yahoo Search engines. It achieves this through a combination of on-page and off-page SEO strategies.
Users can access vital information about their website’s performance. This information ranges from keyword rankings to backlink profiles and everything in between. It enables them to make data-driven decisions and implement effective SEO campaigns.
The tool is trusted by 25,000+ companies across 150 countries. It uses AI-powered algorithms with a 4.2 B keyword database. The SE Ranking team is continuously improving product functionality.
As I have been using the tool for the last many months, I see changes every other week.
Users Ratings for SE Ranking
Here is the rating for SE Ranking from reputed portals like G2, Capterra etc.
Features of SE Ranking
SE Ranking is more than just an SEO tool. It is a powerful digital marketing solution that empowers users. They enhance online presence, engage with their target audience, and drive conversions.
It has a user-friendly interface with an extensive feature set. SE Ranking has earned its reputation as a leading SEO tool for marketers. This reputation came about because they consistently stay updated with industry trends.
In this section, we will explore its features in detail. You get a comprehensive look at how it can benefit businesses and digital marketers.
1. Rank Tracking
Keyword ranking and tracking is one of the powerful features of SE Ranking. It plays a crucial role in helping users gauge the effectiveness of their SEO strategies.
This feature provides in-depth insights. You can review the performance of your target keyword on SEO results.
SE Ranking keyword rank tracking tool allows users to:
a) Monitor Keyword Performance: You can input your target keywords and select the search engines you want to track, such as Google, Bing, or Yahoo. SE Ranking provides real-time data on the SEO ranking positions of the keyword with comments to improve. It gives you a clear picture of your website’s visibility.
b) Track Progress Over Time: SE Ranking tool helps you understand how the keyword performance changes. SE Ranking maintains historical data. That allows you to track improvements or declines in rankings.
c) Competitor Comparison: You can also compare your performance with the competition on keywords. This feature helps marketers identify areas where they can outperform rivals. The information can be used to refine SEO strategies.
d) Local SEO Tracking: SE Ranking tool offers local SEO tracking for businesses targeting specific geographical regions. It enables you to see how the keywords rank in local search results. These rankings are invaluable for brick-and-mortar businesses restricted to a particular area.
SE Ranking tool keyword rank tracking feature provides you with a lot of data and tools. They help you to make informed decisions about your SEO strategy.
It empowers you to refine your keyword targeting and optimize content. This refinement ensures that your site climbs the SERPs.
2. SE Ranking Website Audit
SE Ranking Website Audit feature is a robust tool. It gives you a comprehensive analysis and statistics of your website’s health. You get to know everything you need from an SEO perspective.
It scrutinizes every aspect of the site and identifies potential issues. It also offers actionable recommendations to improve search engine rankings or user experience.
The site audit by SE Ranking reports on your site’s strengths and weaknesses. It enables you to prioritize and address issues. These can have a direct impact on their search engine rankings.
Key aspects of the Website Audit feature in SE Ranking include:
a) On-Page SEO Analysis: SE Ranking Site Audit evaluates on-page SEO elements. It reviews Meta tags, headings, image alt attributes, and keyword usage. It checks for optimization opportunities and ensures each page is search engine friendly.
b) Technical SEO Inspection: This feature digs deep into the website’s technical infrastructure. It reviews broken links, duplicate content, domain trust, slow page load times, and mobile friendliness. Identifying and fixing such technical problems are crucial for search engine results ranking.
c) Content Quality Assessment: The tool assesses the quality and uniqueness of the website’s content results. It identifies duplicate content, low-quality pages, and areas where content improvement is needed.
d) Backlink Profile Reviews: SE Ranking Site Audit checks for the presence of broken or toxic backlinks. You get to know what might negatively impact the website’s SEO.
e) User Experience Evaluation: User experience is a significant factor in SEO. This feature checks for mobile responsiveness, page speed, and other elements. These are the elements contributing to a positive user experience.
f) Customizable Reports: SE Ranking allows users to generate detailed reports summarizing the site audit results. These results are valuable to share insights with clients and the team. Web developers responsible for implementing changes will also find it helpful.
The actionable insights from this report help users fine-tune their SEO strategies. It will thus enhance their website’s overall performance.
3. Competitors Analysis
This feature by SE Ranking helps you gain a strategic advantage in the competitive world. It allows marketers and businesses to monitor and analyze their competitor’s digital strategies. It provides valuable insights to refine their own SEO and content marketing efforts.
Here’s an in-depth look at the Competitor Analysis feature within SE Ranking:
a) Identifying Top Competitors: You can enter your industry or niche-specific keywords. SE Ranking will identify the top competitors. This competitive research helps in pinpointing the critical players in the field. You can understand who is vying for the same target audience.
b) Keyword and Backlink Analysis: The tool provides a detailed breakdown of the keywords. These are the keywords that competitors are targeting and their backlink profiles. You can uncover which keywords are driving traffic to competitors’ websites.
This analysis helps you identify potential gaps or opportunities in your keyword strategies. Similarly, you can analyze competitors’ backlinks to discover linking opportunities for yourself.
c) Content Gap Analysis: The Competitor Analysis feature highlights areas where your content may be lacking. The tool compares the text to competitors. This data is invaluable for content marketing strategies. It helps you create more relevant and comprehensive content to outrank your rivals.
d) Track Changes Over Time: You can track the changes in their competitors’ rankings and backlink profiles. This dynamic view allows users to adapt their strategies as their competitors evolve.
e) Customized Reports: As with other SE Ranking features, users can generate detailed custom reports. These reports are based on competitor analysis results, which facilitates informed decision-making. You can share insights with stakeholders.
By using Competitor Analysis, you can better understand your competitors. It helps you uncover growth opportunities and fine-tune your digital strategies.
4. Backlinks Analysis
Backlinks help you establish a website’s authority and trust in a search engine’s eyes. It is designed to help you maintain a healthy link profile.
This feature offers a comprehensive examination of a website’s backlinks. It helps you to refine your link-building strategies. You can also monitor the quality of existing links. It is helpful to identify potential areas for improvement.
Here’s a more detailed look at the Back-link Analysis feature:
a) Backlink Profile Overview: The feature provides an overview of a website’s backlink profile. It includes the total number of backlinks, referring domains, and their authority.
This snapshot gives you a sense of the strength and reach of your backlink portfolio.
b) Link Quality Assessment: SEranking assesses the quality of backlinks by identifying toxic or spammy links. You can then take action to disavow or remove these harmful links. Otherwise, they can negatively impact your search engine rankings.
c) Competitor Backlink Comparison: You can compare your backlink profiles with competitors. This comparison helps you gain insights into where you may fall short or excel. This information is invaluable for devising an effective link-building strategy.
d) New and Lost Backlink Tracking: SE Ranking allows users to monitor new backlinks gained and those that have been lost over time. This feature helps in assessing the effectiveness of link-building efforts. You also understand how competitors are building links.
e) Anchor Text Analysis: You can analyze the anchor text used in backlinks. This analysis ensures that it aligns with your SEO goals. It also provides a context to search engines about the content it links to.
This feature becomes critical for those looking to harness the power of backlinks. It helps to boost your online visibility and authority in the digital landscape.
5. Keyword Research
SE Ranking’s Keyword Research feature provides a comprehensive toolset to identify the most valuable keywords for your niche or industry. This feature is essential for optimizing your site content. It helps you in understanding user intent, and driving organic traffic to the site.
Here’s a closer look at the Keyword Research feature within SE Ranking:
a) Keyword Suggestions: SE Ranking offers a vast database of keyword suggestions. These suggestions are based on user-defined queries or seed keywords. These suggestions help you uncover new keywords you may not have considered.
b) Keyword Metrics: You can access vital metrics for each suggested keyword. The metrics include search volume, keyword difficulty, cost-per-click (CPC), and more. These aid in prioritizing keywords based on their potential impact and competitiveness.
c) Competitor Keyword Analysis: The tool gives you an analysis of the keywords that your competitors are targeting. It provides insights into their SEO strategies. Using them, you can identify areas to compete effectively.
d) Keyword Grouping: SE Ranking facilitates the organization of keywords into groups or clusters. That makes it easier to plan and implement content strategies.
e) Search Intent Analysis: SE Ranking’s Keyword Research feature provides insights into the intent behind specific keywords. That helps you align content with what users are searching for. Understanding user intent is crucial for creating content that resonates with them.
SE Ranking’s Keyword Research feature is a versatile and data-driven tool. It empowers the marketing team to make informed decisions about content and SEO strategies.
By leveraging this feature, marketers can identify and target the right keywords. These keywords can help to drive organic traffic. It helps improve search engine rankings and ultimately achieve your online marketing objectives.
6. Social Media Management
SE Ranking goes beyond traditional SEO tools. It does it by offering a comprehensive Social Media Management feature. It empowers you to manage your social presence effectively. You can also engage with your online target audience.
We are in an era where social media is vital to digital marketing. This SE Ranking feature provides the tools needed to streamline social campaigns. You can also track performance and enhance brand visibility.
Here’s an in-depth look at SE Ranking’s Social Media Management feature:
a) Social Media Scheduling: Users can schedule and automate posts across multiple social platforms. It helps you save time and ensures a consistent online presence.
b) Content Planning: The feature lets users plan their social media posts. A content calendar helps maintain a structured content strategy.
c) Social Media Analytics: SE Ranking offers insights into your social media performance. These insights include engagement metrics, follower growth, and post-reach. You can track the impact of your social media efforts and share details with relevant stakeholders. It helps you identify which content resonates with your audience.
SE Ranking’s Social Media Management feature is a holistic solution. It helps manage and optimize social media campaigns.
It enables you to stay on top of your social media activities. You can enhance your online presence. So you can connect with your target audience meaningfully.
You can integrate social media management into your digital marketing strategy. This integration helps you take full advantage of this powerful communication channel.
7. SE Ranking Analytics & Traffic
This feature helps you analyze your site traffic. You can view the channels, audience, and geography of visitors. You can also view snippet attractiveness and the Google Search Console data.
It is easy to start by connecting the SE Ranking tool with Google Analytics and Search Console.
a) Traffic: You can find detailed data on each traffic source. You get data on the number of sessions, users, views, and average session time. You can also see achieved conversion goals and the number of page bounces.
b) Snippets: In this section, you will see your website’s appearance in the SERPs.
c) Google Search Console data: This section shows the search queries worth adding to your project’s semantic core.
d) SEO potential: This section lets you analyze current SEO results. You can also see the estimated income and traffic volume.
This section uses Google Search data from Google’s APIs. That way, you will have consistent data when you are looking for analytics related to your website.
SE Ranking’s Pros & Cons
The tool offers excellent all round capability. In this section, we’ll objectively review its Pros and Cons.
SE Ranking Pros
- Affordable Pricing: SE Ranking offers competitive pricing. It is a cost-effective choice for businesses of all sizes.
- Comprehensive SEO Tool: SE Ranking offers a wide range of SEO features. It is a one-stop solution for businesses & marketers. No other tool provides all these within a single environment: keyword tracking, website auditing, competitor analysis, back-link analysis, and social media management.
- User-Friendly Interface: The intuitive and user-friendly interface is easy for beginners and experienced SEO professionals.
- Customizable Reports: SE Ranking allows users to generate detailed and customizable reports. The customizations make sharing insights with clients, team members, or stakeholders easy.
- Social Media Management: The integrated social media management tool simplifies social media campaigns. The offering scheduling, analytics, and engagement features are easy to execute. It helps to enhance the brand’s online presence.
- Excellent Data Quality: The data from SE Ranking seemed consistent across different modules. It was close to Google’s numbers for Coolfundas. I didn’t have a similar experience with other SEO tools.
SE Ranking Cons
- Learning Curve: Some of SE Ranking’s advanced features may require time to learn and master. It might turn out to be challenging for beginners.
- Data Limitations: The tool provides a wealth of data, but lacks the depth of information in certain areas. An example is back-link analysis, which might not be as extensive as other tools offer.
- Geographic Targeting: Some advanced features may require users to specify their target region. This limitation applies to businesses with international or diverse markets, who need a global view.
SE Ranking Pricing
SE Ranking’s pricing structure provides flexibility and scalability. It allows you to choose a plan that aligns with your objectives and budget. It ensures access to a comprehensive set of tools for the customer.
Here’s a screenshot giving details of features available within the three plans:
The above numbers are monthly prices billed annually. Its a 20% discount over monthly billing.
When you create a user account in SE Ranking website, you are on the Free Plan by default. It does not require you to provide your credit card details. You get to try the different features with limitations.
The platform’s customization options ensure that you can tailor the experience. Whether you are a small business owner, a growing enterprise, or a digital marketing agency, there’s something for everybody.
Conclusion – SE Ranking Reviews
In this comprehensive SE-Ranking review, we’ve explored all the features. Its extensive feature set covers everything from keyword research and tracking. Additionally, it includes site auditing, competitor analysis, backlink assessment, and social media management.
It is a one-stop shop for all things SEO and digital marketing. This makes it a convenient and cost-effective choice.
SE Ranking reviews and user ratings reflect a positive sentiment. Its user-friendly interface, competitive pricing, and custom reporting capabilities earn it high marks.
In conclusion, SE Ranking has a comprehensive feature set. It offers competitive pricing and a user-friendly interface. These features make it an asset for those looking to enhance their SEO efforts.
Try its 14-day free trial and experience it firsthand.