HomeProductivityTop 6 Affordable SEO Tools – Great Features And Budget-friendly

Top 6 Affordable SEO Tools – Great Features And Budget-friendly


Businesses are grappling with an evolving digital marketing landscape today. SEO is a crucial marketing strategy for businesses aiming to boost their online presence.

Premium SEO tools like Semrush, Ahrefs, and Moz have set high industry standards. Their innovations and comprehensive SEO features help them stay ahead of the competition.

But, their pricing often makes them out of reach for many who need SEO. Beginners, startups, and small businesses need cost-effective SEO tools. The need has never been greater than now.

This need for high-quality, cheap SEO tools prompted me to look for effective alternatives. The tools need to be financially viable. It should also be robust enough to improve search engine rankings.

The good news is that several SEO tools offer a good balance between affordability and functionality. It makes them ideal for those just starting or operating on a tight budget.

In this post, I’ll discuss the affordable SEO tools that stand out in the market. Each tool offers unique SEO features and benefits that make it a worthwhile investment. It is beneficial for those unable to commit to the premium price tags of other SEO products.

You may be a budding entrepreneur or a digital marketing newbie. These tools provide the opportunity to enhance your SEO game. That too, without breaking the bank. They promise to deliver results without compromising on quality of your SEO activities or marketing output.

I’ve been in the Tech industry for over two decades now. I have seen the Internet, Mobile, Big Data, and Cloud impacting our daily lives. In my opinion, AI in SEO falls into the same league. A Microsoft survey concluded that 70% of their Generative AI users were more productive in 2023.

I have been using several SEO tools at Coolfundas throughout this year. In this post, I will list the ones we’ve tried and found worth mentioning.

1. SE Ranking – A Comprehensive and Affordable SEO Solution

SE-Ranking distinguishes itself in the crowded SEO tools market. It has a unique blend of comprehensive features for SEO, a friendly interface, and an affordable price.

It is designed to cater to the needs of both beginners and seasoned professionals. SE Ranking offers an intuitive platform that simplifies complex SEO software tasks.

The tool is flexible in features and price plans. That makes it an ideal choice for small and medium businesses. It’s also useful for freelancers who require robust SEO tools without the hefty price tag.

SE Ranking

High-Level Features

1. Keyword Rank Tracking: The tool accurately tracks keyword positions across major search engines. You can filter region-specific keyword results too. This feature allows users to track their SEO tools strategy effectively.

2. Website Auditing: The tool offers a detailed website audit that identifies SEO issue list. It also includes actionable recommendations against SEO issues. The improvement measures ensure that your website rating adheres to the latest SEO standards.

3. Competitor Analysis: SE-Ranking enables users to gain insights into their competitors’ strategies. It includes SEO overview, keyword portfolios and backlink profiles.

4. Backlink Monitoring and Analysis: It has a comprehensive backlinks checking and monitoring tool. You can track and do backlink analysis to build a strong link profile.

5. On-Page SEO Checker: This feature in the SEO software recommends optimizing individual web pages for SEO and improving rankings.

6. Social Media Management: This feature provides the tools needed to streamline social media campaigns. You can track social media performance and enhance brand visibility. You can also engage with your online target audience.

7. Custom Reporting: SE-Ranking allows the creation of customizable, white-label reports. This customization option makes it easy to share custom performance reports with clients or team members.

Pros and Cons


  • Competitive Price: Offers a range of price options suitable as an affordable SEO.
  • User-Friendly Interface: Designed for ease of use, ideal for beginners.
  • Comprehensive Features: Covers all essential aspects of SEO including social media management.
  • Flexibility: Customizable options and key features cater to specific users’ needs.


  • Learning Curve: It has a friendly interface. But its plethora of features can overwhelm SEO beginners.
  • Limited Depth: The tool provides a wealth of data but lacks depth in certain areas. An example is backlink analysis, which might not be as extensive as other specialized tools.

See my detailed SE Ranking review on Coolfundas.


SE-Ranking’s pricing structure is one of its most appealing aspects. It offers a flexible pricing model where users can select a plan based on their SEO tools needs. The number of keywords and user logins needed vary in each of the price options.

The plans start at a very competitive price considering the breadth of offerings. That makes it accessible for smaller businesses or individuals. SE-Ranking offers a 14-day free trial. That allows users to experience the tool before committing financially.

Prices in below screenshot are monthly prices billed annually. These are a 20% discount over the monthly billed prices.

SE Ranking Pricing
SE Ranking Pricing

2. Mangools – Simplifying SEO with User-Friendly Tools

Mangools has carved out a niche in the SEO tools market. It offers a suite of user-friendly and intuitive tools. Mangools simplifies the complexities of SEO for beginners and intermediate users.

Its appeal lies in its straightforward approach. Mangools makes SEO tools more accessible for bloggers, small business owners, and freelancers. It is helpful for those who may not have deep expertise.

Unlike more complex platforms, Mangools provides a clear, easy-to-navigate interface. That makes it a standout choice for those seeking simplicity without sacrificing functionality.


High-Level Feature List

1. KWFinder: A powerful keyword research tool. It helps users find long-tail keywords with lower competition. You can also research insightful metrics like keyword search volume and keyword difficulty.

2. SERPChecker: This tool provides a detailed analysis of the search engine results pages (SERP). You get a competitor analysis and help understand the ranking landscape.

3. SERPWatcher: A rank-tracking tool that monitors keyword positions. It also tracks the progress of your SEO efforts with interactive report list.

4. LinkMiner: This is Mangools’ backlink analysis tool. It allows you to explore backlinks profiles and identify link-building opportunities.

5. SiteProfiler: This feature gives an overview of website performance metrics. These metrics include authority scores and top content. It enables you to conduct a comprehensive competitor analysis.

Pros and Cons


  • User-Friendly Interface: Intuitive design ideal for beginners and intermediate users.
  • Comprehensive SEO Toolkit: Offers a complete suite of SEO tools covering all critical aspects.
  • Affordable Price: Budget-friendly compared to high-end competitors for SEO.
  • Quality Customer Support: The support team is helpful and responds to all questions raised by a customer.


  • Limited Data for Advanced Users: This may not offer the depth of data required by SEO experts or larger agencies.
  • Keyword Tool Limitations: Daily limits on keyword searches and analysis can be restrictive for heavy users.

See my detailed review of Mangools on Coolfundas.


Mangools offers a straightforward and affordable price structure. There are four tiers catering to different users’ needs. Each tier provides increasing keyword lookups, SERP lookups, tracked keywords, and simultaneous logins.

Mangools’ pricing is competitive, considering the range of SEO tools included. Mangools provides a 10-day free trial. That allows users to test the tools before committing.

The plan flexibility adds to the appeal for small businesses or individuals on a budget. See screenshot below for more details.

Mangools Pricing
Mangools Price Plans

3. Ubersuggest – Democratizing Tools with User-Centric Features

Ubersuggest has significantly changed the SEO tools market primarily due to its origin story. It was developed by Neil Patel, a renowned digital marketing expert.

Ubersuggest democratizes SEO by offering a suite of easy-to-use features. They cater to the needs of beginners and small businesses.

Its simplicity and reservoir of data and insights make Ubersuggest an attractive option. It is helpful for those who find other SEO tools too complex or expensive.


High-Level Features

1. Keyword Discovery: Ubersuggest excels in keyword research, offering extensive search volume and competition data. It also adjusts seasonal trends for the keywords.

2. Content Ideas: This feature generates content suggestions based on top-performing web pages in search results. These suggestions lists are a great aid in SEO strategy planning around content.

3. Site Audit: Ubersuggest provides comprehensive site performance audits. It highlights issues that affect a website’s traffic and SEO performance and offers actionable recommendations.

4. Competitor Analysis: Users can get competitor analysis and know their SEO tools’ strategies. The SEO analysis includes keyword ranking and backlink profile.

5. Backlink Data: The tool offers insights into SEO-related backlinks. This backlink analysis helps you in link-building and identifying high-quality link opportunities.

6. Traffic Analyzer: It analyzes your site’s web traffic and competitors. It gives insights into traffic trends and sources to refine your SEO strategies.

Pros and Cons


  • User-Friendly Interface: The platform is easy to navigate, making it ideal for beginners.
  • Great Price: Ubersuggest is useful for affordable search engine optimization.
  • Generous Free Version: Offers a robust free version with access to many useful features.
  • Regular Updates: The tool is frequently updated with new features and improvements.


  • Depth of Data: While comprehensive, the depth of data may not match that of premium tools like Ahrefs or Semrush.
  • Limits on Free Plan: Although helpful, the free plan has limitations in terms of daily queries and data access.


Ubersuggest offers a competitive price structure. The price is much lower than many premium SEO tools. This pricing makes it an attractive option for those on a tight budget.

They have a free version and three paid options. The Individual plan is tailored for solo entrepreneurs and freelancers. The Business plan caters to the need for affordable SEO for small business. And Enterprise Plan suits larger companies.

The below screenshot has monthly prices for Ubersuggest’s price plans. Ubersuggest offers lifetime options which is great value for somebody wanting access to these tools over the long-term. Ubersuggest team opens the lifetime offers only during certain days of the year.

Ubersuggest Pricing
Ubersuggest Price Plans

Check out a related article on the best SEO tools for beginners.
Ubersuggest is one of the tools listed in it.

4. SEO PowerSuite – Comprehensive, Desktop-Based SEO Tools

SEO PowerSuite distinguishes itself in the SEO market as a desktop-based SEO software tool. It offers a comprehensive, all-in-one suite of tools. Unlike many online website based competitors, it provides robust functionality directly from your desktop.

It provides a unique blend of depth and flexibility in data analysis. This suite caters to a range of users with its extensive feature set and customizability. It suits individual SEO tool practitioners and large agencies.

It has the ability to handle large datasets without the constraints of an online software application. That positions SEO PowerSuite as a powerful, versatile choice for SEO professionals.

SEO PowerSuite
SEO PowerSuite

High-Level Features

1. Rank Tracker: Provides precise tracking of keyword rankings across different search engines. It does the rank tracking along with keyword research, Google Analytics and competitor analysis.

2. Website Auditor: A comprehensive site audit tool that crawls your website to identify SEO issues. It offers tailored recommendations for on-page optimization and website traffic.

3. SEO SpyGlass: The tool focuses on backlink research and analysis. It offers detailed insights into your backlink profile and that of your competitors.

4. LinkAssistant: Assists in backlink analysis, link-building campaigns by finding new backlinks opportunities. You can also manage your existing backlinks.

5. Customizable Reports: This tool allows the creation of fully customizable and white-labeled reports. These reports are essential for agencies and freelancers working with end clients.

See my detailed review of SEO PowerSuite in Coolfundas.

Pros and Cons


  • Comprehensive Feature Set: Offers a wide range of tools covering virtually every aspect of SEO.
  • Desktop Application: Unlimited data storage locally in your network and the ability to work offline.
  • Regular Updates: The toolset is updated to keep up with the latest SEO trends and search algorithm changes.


  • Resource-Intensive: Being a desktop application, it can be heavy on hardware and software resources.
  • Initial Learning Curve: The extensive features may need some time to master for beginners.
  • No Web Setup: Lack of website based functionality might limit access for distributed users.


SEO PowerSuite offers a unique pricing model in the SEO tool market. It provides a free version with basic functionality. This free version is suitable for beginners or small-scale SEO tasks.

The paid versions, Professional and Enterprise, are available on yearly subscriptions. The three year plan offers a good 34% discount over the one year fee.

This full software download offers access to all features and tools. The Professional plan is tailored for individuals or a small business. The Enterprise plan is designed for agencies and large companies. It has advanced features like white-label reports and data export.

SEO PowerSuite pricing structure makes it a cost-effective solution in the long-term. The below screenshot is annual pricing for a 1 year plan.

SEO PowerSuite

5. Serpstat – An All-in-One Platform

Serpstat has established itself as a notable player in the SEO market. With its all-in-one platform approach, it caters to various digital marketing requirements.

What sets Serpstat apart is its versatility. It provides tools not only for SEO but also for PPC, market research and marketing of content. Its comprehensive database and multifunctional features make it a go-to resource. Businesses, freelancers, or digital marketers will find it helpful.

It is helpful for those conducting thorough SEO and competitor analysis. The platform focuses on growth hacking techniques. That further underscores its commitment to helping users maximize their online visibility.


High-Level Features

1. Keyword Research: Offers extensive keyword research tools. It includes keyword selection, search analytics, and competitors’ keyword analysis.

2. Search Analytics: Provides detailed organic and paid search results analysis from Google Analytics. It gives a competitor analysis and insights into how they are performing in search rankings.

3. Advertising Analysis: Analyzes competitors’ advertising strategies. It includes their ad keywords and potential traffic from paid searches.

4. Content Marketing Ideation: Helps identify trending content and generate ideas for content creation.

5. Rank Tracking: Tracks daily changes in website rankings. It offers insights into the effectiveness of SEO strategies.

6. Backlink Analysis: Comprehensive backlink checking tool to track and analyze backlinks for better link-building strategies.

7. Website Audit: Automatically audits websites for SEO issues and Google Analytics and provides actionable recommendations for improvements.

Pros and Cons


  • Comprehensive Toolset: Serpstat is an all-encompassing suite of tools for SEO, PPC, and marketing content.
  • User-Friendly Interface: Intuitive and easy to navigate, suitable for users of all skill levels.
  • Affordable Pricing: Offers a range of pricing options that cater to different budgets and needs.
  • Large Keyword and Backlink Database: Extensive databases providing valuable keyword data and insights.


  • Limited Free Version: The free plan has significant limitations in terms of features and data access.
  • Data Accuracy: Some users have reported discrepancies in data accuracy, particularly in less-traffic regions.


Serpstat offers a tiered pricing structure with four levels. i.e., Individual, Team, Agency, and Custom plan for Enterprise. As the plan names suggest, it caters to different kinds of profiles, from individuals to large agencies.

Each tier offers increased limits and access to more advanced features. The pricing is competitive compared to other all-in-one platforms. The cheap pricing makes it accessible for companies of various sizes.

Serpstat also provides a limited 7-day free access for those looking to test the tool. It is a good option before upgrading to paid subscriptions. The prices mentioned below are monthly prices billed annually.

Serpstat pricing
Serpstat pricing

6. PageOptimizerPro – Precision On-Page SEO Tools

PageOptimizerPro (POP) carves its niche in the SEO market. They are laser-focused on on-page optimization. Other tools offer a broad spectrum of SEO functionalities. But PageOptimizerPro specializes in providing detailed, data-driven insights specifically for on-page SEO.

This targeted approach makes it a standout choice for SEO professionals and marketers. It is for those keen on refining their websites’ content. The content will meet the exacting standards of search engine algorithms.

By leveraging scientific methods and deep learning, PageOptimizerPro offers actionable recommendations including keyword placements. Those recommendations are precisely tailored to enhance a page’s search engine performance.

The impact of implementing POP tool suggestion is visible in days, if not weeks. That’s how powerful and relevant are the tool’s recommendations.


High-Level Features

1. On-Page Optimization Analysis: POP analyzes web pages against top competitors and generates detailed recommendations. These are useful in optimizing content purely based on various page SEO factors.

2. Keyword Optimization: The tool provides insights into optimizing keywords. It includes keyword density and placement of the keyword to improve page relevance.

3. Content Quality Assessment: The SEO tool valuates the quality of content against competitors. It suggests enhancements for better search engine ranking.

4. Holistic Reports: The SEO tool generates comprehensive reports that offer a 360-degree view of a page’s SEO performance. You get specific inputs as areas for improvement.

5. E-E-A-T Analysis: The SEO tool assists in improving a website Experience, Expertise, Authoritativeness, and Trustworthiness. These are crucial markers for Google’s search rankings.

6. User-Friendly Interface: The tool is designed to be accessible to beginners while offering depth for advanced users.

7. AI Writer: POPs’s AI writer helps you reduce time to generate content from hours to minutes. You can get your POP Score from 20 to 100 with the click of a few buttons.

Pros and Cons


  • Specialized Focus: The SEO tool provides exceptional in-depth analysis of on-page SEO elements.
  • Data-Driven Recommendations: The tool provides scientifically-backed suggestions for SEO improvements.
  • Ease of Use: The intuitive interface suits novices and experienced SEO practitioners. An integrated AI Writer helps to increase productivity.
  • Integration with Google Services: The tool imports data directly from Google Docs and Google Analytics.


  • Niche Focus: The tool has limited functionality outside of on-page SEO.
  • Learning Curve: The depth of analysis might be overwhelming for beginners.
  • Limited Free Features: The free tool offers basic functionalities. More advanced features of the tool are locked behind paid plans.

See this detailed review of PageOptimizer Pro in Coolfundas.

POP Tool Pricing

PageOptimizerPro offers a tiered pricing structure. They have a free plan and several paid options which are pretty cheap for the value derived. The paid tiers are Basic, Single User, and Team plans. The paid options provide access to more features, projects, and reports.

The tool caters to a range of users’ needs, from individual bloggers to large SEO agencies. The pricing is competitive, especially considering the specialized nature of the tool. Its pricier competitor with a similar offering is SurferSEO.

An investment in POP offers significant returns in improved search rankings. POP AI Writing tool is included in all subscriptions. See screenshot below. You may purchase additional POP credits to top up within the month, in case you run out.

PageOptimizerPro Pricing
PageOptimizerPro Pricing

Conclusion: Cheap SEO Tools For You And Businesses

Navigating through the realm of SEO can be daunting. But the right tools can make a significant difference.

What is the best cheapest SEO tool for beginners? Each of the seven SEO tools we’ve discussed offers unique strengths though they are targeted for cheap SEO optimization. They cater to diverse needs and budgets – here’s a final summary of best SEO software for small business or individuals:

  1. SE Ranking: Choose this one for its balanced mix of comprehensive SEO features and user-friendly interface. It is suitable for both SEO beginners and experts.
  2. Mangools: Opt for Mangools if you’re looking for an intuitive and straightforward suite of SEO tools. They provide all essential functionalities without overwhelming the user.
  3. Ubersuggest: Ubersuggest is ideal for small businesses and bloggers seeking a simple yet effective SEO tool. They come with a generous free plan and affordable premium plans.
  4. SEO PowerSuite: Select SEO PowerSuite if you prefer a robust, desktop-based SEO toolkit. It has a wide range of features and annual subscriptions.
  5. Serpstat: Go for Serpstat if you need an all-in-one platform. It not only tackles SEO but also delves into PPC, marketing content, and competitors.
  6. PageOptimizerPro: PageOptimizerPro is the tool of choice for those prioritizing precision on-page SEO. You are backed with specific data-driven recommendations.

Each tool brings something unique to the table – from comprehensive site audits to on-page SEO to specialized keyword research to social media outreach. The goal is to identify which tool aligns best with your SEO vision and budget constraints.

Leverage an affordable SEO company that enhances your online presence effectively. Drive higher organic traffic to your site, even in the sign of most competitive situations.

Let me know in the comments which cheap Search Engine tool worked for you and why.

You may also like:

UX And SEO: 4 Powerful Steps For The Best SEO

SEO Friendly Website: 11 Useful Tips You Should Know

SEO For Dummies: Everything You Need To Get Started


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Prashant Shetty
Prashant Shetty
Prashant Shetty is a Technology Industry Veteran with 20+ years of experience in the field. He loves reading, music, and blogging about technology in the context of Life. He craves for a cup of sugarless black masala tea and is a religious runner.


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